Vibrant livery a statement of Kiro Race Co’s ambition as new challengers on the track
Silverstone, UK, October 21, 2024 – Kiro Race Co unveils its vibrant new livery for Season 11 of the ABB FIA Formula E World Championship. Anchored by a fluorescent yellow base, Kiro Race Co has designed its livery for instant recognition and lasting visual impact.
This bold new design is more than a facelift; it’s the centrepiece of Kiro Race Co’s complete rebrand. It’s a declaration of our team’s unwavering determination to defy conventions and excite fans. We want fans and competitors to know without a doubt who we are when they see our cars on track.
“We set out to create a design that is not only cool but also impossible to miss—whether on the track or in the paddock,” said Alex Hui, Team Principal of Kiro Race Co. “It’s more than just aesthetics; this livery is a bold declaration of our identity as daring upstarts, ready to redefine the rules. We want this design to spark excitement, inspire our fans, and attract partners who share our drive for bold innovation and fearless competition.”
Commercial Director Jon Wilde adds, “Designed to be the most visible car on the Formula E grid, our livery is a powerful tool to connect with our audiences. It is a visual statement that will capture attention, attract like-minded partners, and deepen our connection with fans – all critical to achieving our ambitious targets as a sports franchise.”
The design embodies our innovative approach to Formula E, fusing cutting-edge technology with our passion for racing. We’re dedicated to driving eMobility forward and setting new sustainability standards. It is a testament to our commitment to positively impact the future of motorsport.
We will be announcing our driver line up for Season 11 in the coming weeks. With our dedicated team of engineers and mechanics, updated cars, and driver lineup, we’re positioned to leave a lasting mark on the upcoming season and establish ourselves as the dynamic underdogs in Formula E.